LotVantage Blog

On Social Media, the Middle Ground is No Man's Land

Dec 12, 2018 11:19:13 AM / by lotvantageblog

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The evolution of automotive social media has been an amazing thing to behold over the years. We've all seen strategies come and go. Some worked. Some didn't. Today, we have the luxury of having narrowed down the strategies that have proven to be effective today and that should continue to be effective in the near future.

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Optimize Your Powersports Dealership's YouTube Channel

Dec 12, 2018 11:18:30 AM / by lotvantageblog

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Whether it be in the form of a review or a product overview, consumers rely heavily on video when making purchasing decisions. If your powersports dealership marketing strategy includes video, which it should, you will want to make sure your YouTube channel has been optimized.

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Podcast: How Dealers Can Increase Their Social Media Game.

Dec 12, 2018 11:18:24 AM / by lotvantageblog

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I was recently interviewed by AutoSuccess Magazine about how dealers can step up their social media. We took what could have been an all day conversation and condensed it to a 15-minute back and forth.

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Facebook Launches Marketplace. What Does that Mean for Your Dealership?

Dec 12, 2018 11:18:06 AM / by lotvantageblog

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Facebook originally built buy and sell Facebook groups to help people connect and hock what they had to sell. Now, Facebook built a stand alone marketplace for those 450 million people who visit those groups every month. Facebook calls it a “convenient destination to discover, buy and sell items with people in your community".

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How to Grow Your Social Reach with Co-op Advertising

Sep 7, 2018 11:16:18 AM / by lotvantageblog

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To Post or Not to Post? The Best Times to Schedule Social Media in 2018

Aug 30, 2018 11:16:20 AM / by lotvantageblog

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5 Reasons Users Keep Coming Back to Facebook

Jul 23, 2018 11:16:27 AM / by lotvantageblog

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Social media plays an integral role in any modern company’s digital marketing plan, with Facebook still reigning supreme as an essential platform. Facebook dominates the social landscape as the most widely used platform in America: 68% of U.S. adults today are users. Despite the rise of Snapchat and Instagram among the younger generation, Facebook continues to be a mainstay across a wide range of demographics and age groups.

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Infographic: Using Instagram #Hashtags to Share the Boating Lifestyle

Jun 13, 2018 11:16:29 AM / by lotvantageblog

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The Missing Moment in the Buying Journey

Jun 6, 2018 12:16:31 PM / by lotvantageblog

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What's Your Pre-owned Strategy

Feb 27, 2018 11:16:31 AM / by lotvantageblog

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