With sales at all-time highs for the past couple months at Powersports and Motorcycle dealerships across the country and new inventory allocations remaining low for the foreseeable future due to a lack of production, it’s critical to change the strategy at the dealership and focus on used inventory. The challenge comes with how to find this inventory. Traditionally, we would take used inventory on trade, but with lower new vehicle sales, the trade-ins are dwindling. The simplest of answers is to attend auctions like NPA either physically or online. Below are 5 strategies outside of going to the auction.
Over the past few weeks, we have seen a tremendous amount of change across our country and the world. For some of you, the state has completely closed your ability to do business. For others, it has been significantly cut. The good news, we’ve been through things like this before. While things may be slower, let’s not bury our head in the sand, but instead review our businesses and be ready for the return of customers. Below are 7 tips you could do right now to set yourself apart from your competition.
RV Pro published our latest findings on Facebook Marketplace for RV dealerships. You can read the full article here:
Over the past year there’s been a lot of buzz around Facebook Marketplace. We’ve been approached by multiple dealers asking how they can take advantage of this new platform. With the emphasis Facebook has made on improving their search filters for local shoppers, dealers adoption this solution are seeing favorable results.
The evolution of automotive social media has been an amazing thing to behold over the years. We've all seen strategies come and go. Some worked. Some didn't. Today, we have the luxury of having narrowed down the strategies that have proven to be effective today and that should continue to be effective in the near future.
Whether it be in the form of a review or a product overview, consumers rely heavily on video when making purchasing decisions. If your powersports dealership marketing strategy includes video, which it should, you will want to make sure your YouTube channel has been optimized.
I was recently interviewed by AutoSuccess Magazine about how dealers can step up their social media. We took what could have been an all day conversation and condensed it to a 15-minute back and forth.
Facebook originally built buy and sell Facebook groups to help people connect and hock what they had to sell. Now, Facebook built a stand alone marketplace for those 450 million people who visit those groups every month. Facebook calls it a “convenient destination to discover, buy and sell items with people in your community".