Over the past year there’s been a lot of buzz around Facebook Marketplace. We’ve been approached by multiple dealers asking how they can take advantage of this new platform. With the emphasis Facebook has made on improving their search filters for local shoppers, dealers adoption this solution are seeing favorable results.
The evolution of automotive social media has been an amazing thing to behold over the years. We've all seen strategies come and go. Some worked. Some didn't. Today, we have the luxury of having narrowed down the strategies that have proven to be effective today and that should continue to be effective in the near future.
Whether it be in the form of a review or a product overview, consumers rely heavily on video when making purchasing decisions. If your powersports dealership marketing strategy includes video, which it should, you will want to make sure your YouTube channel has been optimized.
I was recently interviewed by AutoSuccess Magazine about how dealers can step up their social media. We took what could have been an all day conversation and condensed it to a 15-minute back and forth.
Facebook originally built buy and sell Facebook groups to help people connect and hock what they had to sell. Now, Facebook built a stand alone marketplace for those 450 million people who visit those groups every month. Facebook calls it a “convenient destination to discover, buy and sell items with people in your community".
Social media plays an integral role in any modern company’s digital marketing plan, with Facebook still reigning supreme as an essential platform. Facebook dominates the social landscape as the most widely used platform in America: 68% of U.S. adults today are users. Despite the rise of Snapchat and Instagram among the younger generation, Facebook continues to be a mainstay across a wide range of demographics and age groups.