Knowledge Hub

News, tips, how to's, and more for all of your digital marketing solutions.

Digital Air Strike Acquires LotVantage

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LotVantage Team Feb 22, 2021 3:57:24 PM
Digital Air Strike Acquires LotVantage

Digital Air Strike, the leading consumer engagement technology company, has acquired the assets of LotVantage, a digital inventory marketing SaaS company that enables auto, RV, marine and powersports dealerships to effectively merchandise their inventory through advanced targeting and data analytics. Coupled with Digital Air Strike’s awareness, engagement and loyalty software and services, the acquisition supports the company’s strategy of leveraging technology to improve the online consumer retail experience while helping retailers gain efficiencies and greater return on investment.

5 Reasons Why Craigslist Works

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LotVantage Team Jan 21, 2021 3:25:04 PM
5 Reasons Why Craigslist Works

Craigslist has gone through a lot of changes over the last 25 years. It initially started as an email list between 10 friends. It because so popular that the founder, Craig Newmark, decided to turn it into a business in 1995. Since then this platform has become an icon of local shopping and bartering. There have many different branches developed including items for sale, items for free, lost and found, and even personals. So, why should a dealership leverage a website that still looks like a page from 1995? Plain and simple, it sells inventory.

Case Study | Dorn Bros Dealership Utilizes Craigslist

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LotVantage Team Jan 18, 2021 1:39:20 PM
Case Study | Dorn Bros Dealership Utilizes Craigslist

Dorn Bros Truck and Auto sales made the pivot from traditional print marketing to digital inventory marketing with the help of LotVantage. Our team worked with their management to determine the pain points of this transition and suggested using our Craigslist Marketing service to make the most of their local audience. Throughout the case study we explore the experience of the Dorn Bros. using our Craigslist Marketing tool and the success that they've had as a client of LotVantage. 

What We Learned in 2020

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LotVantage Team Jan 11, 2021 4:40:11 PM
What We Learned in 2020

… and some marketing tips for the new year

Ask almost anyone how their 2020 was and they’ll answer with some form of misery or despair – “The year that sucked”, “The end of the world” ,“Violence, sickness, political turmoil…need I say more”. Despite all of the negative covfefe that 2020 will be remembered for, we certainly learned some important and invaluable lessons.

In life we will go on to appreciate our time together more. Celebrating those small moments, those goodbye hugs, the “I love you” that we may never hear again. Not taking things for granted will be on our minds for some time to come. Enjoying the security in the things we do have like our jobs, our homes, our cars, and especially our toilet paper!