Knowledge Hub

News, tips, how to's, and more for all of your digital marketing solutions.

How to use eBay to sell more vehicles

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LotVantage Team Jan 11, 2021 4:44:09 PM
How to use eBay to sell more vehicles

Research shows that more than 90% of shoppers explore online before making a purchase. This means that digital shelf space is more valuable than ever before. If you are not showcasing your vehicles on eBay then you are missing out on opportunities to reach potential buyers. 

What We Learned in 2020

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LotVantage Team Jan 11, 2021 4:40:11 PM
What We Learned in 2020

… and some marketing tips for the new year

Ask almost anyone how their 2020 was and they’ll answer with some form of misery or despair – “The year that sucked”, “The end of the world” ,“Violence, sickness, political turmoil…need I say more”. Despite all of the negative covfefe that 2020 will be remembered for, we certainly learned some important and invaluable lessons.

In life we will go on to appreciate our time together more. Celebrating those small moments, those goodbye hugs, the “I love you” that we may never hear again. Not taking things for granted will be on our minds for some time to come. Enjoying the security in the things we do have like our jobs, our homes, our cars, and especially our toilet paper!

A Facebook Marketplace Game Changer

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LotVantage Team Nov 18, 2020 11:57:34 AM
A Facebook Marketplace Game Changer

As a leader of inventory marketing solutions, LotVantage is proud to bring dealerships and service providers the latest technology to enhance the online presence. With our latest service feature, you can now expand upon your existing Facebook Marketplace presence saving you time from qualifying incoming leads, energy that your team needs to focus on working leads, and money as this is an affordably priced option compared to many other services in the market. 

5 Ways to Buy Used Vehicles for Your Dealership

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LotVantage Team Jul 13, 2020 8:47:16 AM
5 Ways to Buy Used Vehicles for Your Dealership

With a lack of production, new inventory may be low for the foreseeable future. As a dealership, it’s critical to change your marketing and sales tactics to focus on used inventory.  The challenge then arises on how to find this used inventory. Traditionally, we would take used vehicle trade-ins, but with lower new vehicle sales, the trade-ins are dwindling as well. Here are a few other ways that you can buy more used vehicles for your dealership. 

Facebook Marketplace for RV Dealerships

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LotVantage Team Nov 12, 2019 8:57:23 AM
Facebook Marketplace for RV Dealerships

Over the past year there’s been a lot of buzz around Facebook Marketplace and many dealers have been asking how they can take advantage of this platform. More recently, Facebook has made improvements on its search filters for local shoppers. Some dealerships who have adopted this RV marketing strategy have already seen some favorable results.

In A Social Media Content Strategy, the Middle Ground is No Man's Land

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LotVantage Team Dec 12, 2018 11:19:13 AM
In A Social Media Content Strategy, the Middle Ground is No Man's Land

The evolution and growth of automotive social media has truly been amazing! We've all seen strategies come and go. Some worked and some...not so much. Nobody knows what changes will happen in social media in a week, a month, or even a year, but learning from the wins and challenges of days past, we are able to narrow down the strategies to those that have proven to be effective.