In the automotive, powersports and marine industries, social media has experienced a rocky existence. On one hand, the promise of massive exposure has been intriguing and spawned entire companies to focus strictly on social media. On the other hand, the return on investment has been a challenge to demonstrate, let alone believe in through proper KPI measurement standards.
Which is it? Is social media good or is it simply too hard to demonstrate a return on investment? In many ways, the answer to both questions is yes, which is why we're so pleased about the performance of our own social media product.
It takes advantage of the exposure that social media has to offer without forcing too much budget and/or time expenditure. LotVantage can post your inventory as well as industry-relevant content through our tool. These automated posts ensure content is business-relevant while maintaining the casual and informational approach that's necessary for social media success.
On the cost side, it's very affordable. Dealers do not have to spend thousands of dollars on social media to be effective and they don't have to spend time every day managing it. With our system, dealers are able to maintain control while setting much of it on autopilot. All of this is done at a fraction of the cost of most social media platforms.
Whether or not the promise of massive sales increases ever comes to pass through social media is still up in the air, but one thing is certain: our social media product is designed to deliver results without demanding significant investments in time or money.
If you haven't explored our social media product before, we strongly encourage you to call us today!