Here at LotVantage, we love, LOVE! With our favorite new company hashtag #ilovemylotvantage, we mean business.
We strongly believe that it is worthwhile that dealership’s consider marketing matters of the heart when thinking about Facebook Retargeting. Valentine’s Day; the day when you give your sweetheart an oversized teddy bear, heart shaped boxes of chocolate and quite possibly a bushel of red and pink roses. But what does this have to do with a dealership? EVERYTHING!
We are going to share valuable information that will help your dealership use information about your customers to create a campaign on Facebook that will allow you to retarget couples in love, married, newly married and families. Tis’ the season to create a long, lasting relationship with your customers!
What is Retargeting?
For example, have you ever looked at an item on a retail website and then seen a Facebook ad for it later?
Facebook knows that you visited that retail website because they placed a small bit of Facebook code on their website. This small bit of Facebook code lets that retail website automatically show you an ad based on the URL you visited (let this be a warning to not look at things that are NSFW).
So, even if you didn’t buy the product right then and there, that retail website still has a chance to turn you into a customer well after you visited their website.
Think of that retail website as your dealership. Imagine what you could do with your inventory and potential customers by retargeting them with inventory.
Pixel Me This
Facebook calls this small bit of code a Pixel. There are two types: the first is called an “audience pixel” and the second is called a “conversion pixel”.
The audience pixel is placed on your website and it lets Facebook track traffic on your website. This allows you to advertise to them on Facebook (which is the whole point of retargeting).
The conversion pixel lets you track when a goal is reached based on someone taking action from your ad (like when someone clicks on an ad then signs up to your email list or fills out a lead form.
Ads work on Facebook News Feed, the Right-Hand Column and the Audience Network. With one dynamic ad template, you can deliver ads on any device – mobile, tablet, and desktop.
Dealerships Love Their Customers – Picking Your Facebook Ad Audience
With over 1.7 Billion people on Facebook, the customers you want to reach are here. Whether you want your ad to be shown to people based on age, location or hobby, LotVantage can help you connect to the ones who are likely to be interested in your inventory. The audience you select when creating your ads can be as narrow or as broad as you like.
With Valentine’s Day around the corner, we suggest implementing the strategy of creating a Facebook ad for your dealership that allows you to target couples in love, married, newly married and families. There is also the strategy of creating ads that target singles, suggesting that they too can “fall in love” with a new and/ or new-to-them vehicle. The messaging is there!
Now your dealership has the knowledge base to get your customers to fall in love with your inventory. If you find that your dealership needs assistance with creating this pixel for your website and Facebook advertising strategy, please reach out to the LotVantage dealership development team at firstname.lastname@example.org, and we will be happy to assist you in your digital marketing needs!