LotVantage Blog

How Emoji’s Can Help Dealership's Relate To Their Customers

Feb 3, 2017 11:17:24 AM / by lotvantageblog

We dub 2017 the year of emojis for dealership’s! That statement would not have been taken serious years ago. Have you noticed how prevalent the use of emojis are outside of social media? They’re everywhere!

In case you don’t know what emoji stands for, it means pictograph. They are tiny pictures used to represent text. Think, modern day hieroglyphs. Similar to the Ancient Egyptians, they used images to represent words, tools and emotions.

Read about other national brands and businesses you may already be aware of opting to use emojis in their marketing.

Even popular law firms and software companies are utilizing them to be relatable to people driving by their billboards. This encourages sales with humor and wit by making your business memorable.

Using emojis in your dealership digital marketing tactics is a great way to appeal to a larger audience. Your dealership needs to use emojis in your social media and marketing. Here’s why:

Emojis Are Cool:

According to a 2016 study about emoji usage, emojis are now used by a wide range of ages.

Click here to see the entire infographic from Emogi.com Report.

With 92% of the online population using emojis, we think that it is safe to say that the majority of people understand the subliminal messaging behind emojis.

You’ve probably seen a lot of smiley face emojis, but with the recent iOS and Android OS releases, there are a heavy overhaul of emoji updates. Not only have both mobile operating systems included more emojis, they updated their old emoji designs to reflect a modern look and feel. Plus, there are more vehicles that could be inclusive for your dealership’s usage and relatability.

Emoji Usage is Universal:

 “A warm smile is the universal language of kindness.” – William Arthur Ward

Smiles are often considered the universal language. You can go almost anywhere and a smile is just that; a smile.

Using emojis in your social media messaging and dealership marketing will help you connect with first-time vehicle-leasees and vehicle-buyers. The data shows that emojis are no longer just for millennials. Everyone is using them!

The report found that the biggest reason consumers are using emojis is to help them more accurately express what they’re thinking, and to make it easier for other people to understand them.

Dealerships Using Emojis In Their Marketing:

In 2015, Chevy utilized the hashtag #ChevyGoesEmoji and created a "coded" press release solely with the use of emojis. I can't say that this is the best use of emojis, as the average social media consumer would find this to be illegible. To be clear, we would NOT recommend doing this, but it was definitely creative.

One thing that Chevy did do well is the creation of video content involving emojis. They asked customers to response with the use of one emoji representing what they thought of a newly released vehicle. Chevy is taking the stance that they want you to know that they are interested in being cool, like their customers.
Dealership Pro Tip:

We are a world of expression and feeling. When you are sharing your next piece of content to your dealership social media channels, think about including an emoji in your messaging. Please be aware of the context in which you are using your emojis. Try to refrain from using an emoji in an insensitive and disconnected manner. Use them with the intention to be relatable and funny.

Please refer to our blog post about internetiquette if you would like a refresher course about the important aspects of being an engaging social media contributor.

Side note: If you’re really nifty, you can even turn yourself into an emoji.. just like I turned my boss into an emoji for the LotVantage company Slack channel. Here is a sneak-peak at what that looks like: 

Let us know how responsive your customers are to your emoji usage. Comment below or email us at hello@lotvantage.com.

If you would like more information about automatically posting content and social media advertising campaigns for your dealership Facebook page, email hello@lotvantage.com and one of our dealer development team members will reach out to you shortly.


Written by lotvantageblog