It’s a consumers’ world in the car business. Shoppers have the advantage over dealers in many ways thanks to an increase in information available on the internet. Craigslist has been a strong way for car buyers to find local vehicles and that hasn’t really changed. If anything, it’s even better now.
Here are some of the things we like about Craigslist that make it superior to other automotive classified websites:
- Every Listing is Created Equal: Unlike most of the other platforms out there, Craigslist does not offer car sellers a way to make their vehicle listings premium. The default listings come in chronological order, or visitors can sort by price. It’s a “pure” listing format, so there are no distractions through advertising. In other words, you won’t see a Hyundai ad next to your search for Honda Accords.
- They’re Raw: Reminiscent to the old days of newspaper classified vehicle searching, Craigslist offers a raw methodology to their listings. Clicking on a vehicle yields some listings that are large, some that are small. Some are loaded with details, others have very limited information. It gives the consumer the ability to dive in and see the information they want if it’s available or to skip listings that are lighter.
- Big Pictures: Before driving out to a dealership or a parking lot to see a vehicle, it’s great seeing big pictures. Other sites have images, but they’re usually not as big as the ones on Craigslist. We’re visual creatures – show us the pics!
- Search is Simple: Every listing site has search. Craigslist search is by far the best, particularly with the keyword search component. Because the site allows so much information to be put on a vehicle listing page, the ability to hone in on the right car with the right features is better than the drop-down menus that many sites utilize.
- The Best Deals: It might just be a perception. In fact, that’s almost certainly exactly what it is. It doesn’t matter. People feel better about getting a deal from Craigslist than on other sites. Still, the site itself invokes the concept of getting a great deal and there’s nothing you can do to burst that bubble.
Consumers love shopping for cars on Craigslist. Car sellers should love it as well.