LotVantage Blog

Get More Love for Your Dealership with Facebook Retargeting

Jul 11, 2017, 12:16:46 PM / by lotvantageblog

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Would you like to grow more engagement "love" for your dealership with your customers?

We are going to share valuable information that will help your dealership use information about your customers to create a campaign on Facebook that directly targets them for their buying needs with the use of retargeting.

 

What is Retargeting?

For example, have you ever looked at an item on a retail website and then seen a Facebook ad for it later?

That’s retargeting.

Facebook knows that you visited that retail website because they placed a small bit of Facebook code on their website. This small bit of Facebook code lets that retail website automatically show you an ad based on the URL you visited.

So, even if you didn’t buy the product right then and there, that retail website still has a chance to turn you into a customer well after you visited their website.

Think of that retail website as your dealership. Imagine what you could do with your inventory and potential customers by retargeting them with inventory.

Pixel Me This

Facebook calls this small bit of code a Pixel. There are two types: the first is called an “audience pixel” and the second is called a “conversion pixel”.

The audience pixel is placed on your website and it lets Facebook track traffic on your website. This allows you to advertise to them on Facebook (which is the whole point of retargeting).

The conversion pixel lets you track when a goal is reached based on someone taking action from your ad (like when someone clicks on an ad then signs up to your email list or fills out a lead form.

Ads work on Facebook News Feed, the Right-Hand Column and the Audience Network. With one dynamic ad template, you can deliver ads on any device – mobile, tablet, and desktop.

Picking Your Facebook Ad Audience

With over 1.7 Billion people on Facebook, the customers you want to reach are here. Whether you want your ad to be shown to people based on age, location or hobby, LotVantage can help you connect to the ones who are likely to be interested in your inventory. The audience you select when creating your ads can be as narrow or as broad as you like.

Now your dealership has the basics of getting your inventory viewed by your ideal customers. If you would like to launch this advertising strategy, please reach out to the LotVantage dealership development team at hello@lotvantage.com, and we will be happy to assist you with your digital marketing needs!

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Written by lotvantageblog