Knowledge Hub

News, tips, how to's, and more for all of your digital marketing solutions.

5 Ways to Buy Used Vehicles for Your Dealership

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LotVantage Team Jul 13, 2020 8:47:16 AM
5 Ways to Buy Used Vehicles for Your Dealership

With a lack of production, new inventory may be low for the foreseeable future. As a dealership, it’s critical to change your marketing and sales tactics to focus on used inventory.  The challenge then arises on how to find this used inventory. Traditionally, we would take used vehicle trade-ins, but with lower new vehicle sales, the trade-ins are dwindling as well. Here are a few other ways that you can buy more used vehicles for your dealership. 

In A Social Media Content Strategy, the Middle Ground is No Man's Land

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LotVantage Team Dec 12, 2018 11:19:13 AM
In A Social Media Content Strategy, the Middle Ground is No Man's Land

The evolution and growth of automotive social media has truly been amazing! We've all seen strategies come and go. Some worked and some...not so much. Nobody knows what changes will happen in social media in a week, a month, or even a year, but learning from the wins and challenges of days past, we are able to narrow down the strategies to those that have proven to be effective.

5 Reasons Users Keep Coming Back to Facebook

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LotVantage Team Jul 23, 2018 11:16:27 AM

 

 

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Social media plays an integral role in any modern company’s digital marketing plan, with Facebook still reigning supreme as an essential platform. Facebook dominates the social landscape as the most widely used platform in America: 68% of U.S. adults today are users. Despite the rise of Snapchat and Instagram among the younger generation, Facebook continues to be a mainstay across a wide range of demographics and age groups.

Craigslist Data May Surprise RV Dealers

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LotVantage Team Dec 3, 2017 11:17:41 AM

On November 15, 2016, Craigslist, the 16th most popular website in the United States, changed how the RV industry listed ads by enacting a $5 charge/ad. Now, dealers have to allocate a budget and determine if there is an ROI for Craigslist.

What Is Content Marketing and How to Create It Successfully

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LotVantage Team Aug 14, 2017 11:16:54 AM
Photogallery@2xContent marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

How to Get a Verified Facebook Badge for Your Dealership

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LotVantage Team May 30, 2017 12:17:06 PM

In this blog, you will discover how verifying your local business Page (your dealership Page) adds a layer of legitimacy to your social media presence can help customers feel more confident when they engage with your dealership on Facebook and increases your Page’s visibility in search results.

Dealership Google Reviews: How to Get Love Letters from Customers

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LotVantage Team Jan 27, 2017 11:17:26 AM

Valentine’s Day is around the corner and there is no better time to get love letters from your customers. Love letters, also known as reviews, are a great way to boost your dealership’s reputation and brand, locally. It is no surprise that today’s consumers are searching for reviews from previous customers, before they even step foot in a dealership.

How to Set Up Facebook Instant Reply for Your Dealership Page

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LotVantage Team Jan 24, 2017 11:17:39 AM

What are Facebook Instant Replies?

Instant Replies is a newer option from Facebook that allows you to automatically send messages as your Page’s first response to new messages. For example, you can use your Instant Reply message to let a customer know that you’ll get back to them soon, thank them for contacting your Page or give them a Call-to-Action to contact your dealership to schedule a test drive, vehicle maintenance, speaking with a sales representative, etc. The list goes on and on for all the options in which you can customize this Instant Reply message for a dealership.

Premium Export Bundle has replaced eBay Classifieds

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LotVantage Team Oct 31, 2016 12:18:04 PM

LotVantage’s Premium Export Bundle automatically sends dealers inventory to the leading classified marketing sites with a professional presence.  The Premium Export Bundle is completely Handsfree for dealerships.  Just turn it on and inventory automatically flows to all the relevant places for vehicles including Backpage, Vast, AutoTrader (fees apply), and dozens of additional sites.  LotVantage manages the connections and revisions with each of these websites though an API. eBay, Inc. has recently replaced eBay Classifieds with Close5, an eBay Classifieds Group app.  Close 5 is slotted to join LotVantage’s Premium Export Bundle in 2017.

Press Release: LotVantage Invests in UpValet, a Car Dealer platform that Enhances the Car Buying Experience

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LotVantage Team Sep 20, 2016 12:18:07 PM

Tampa, FL – September 20, 2016 – ThatsUs Technologies, LotVantage’s parent company, has announced an investment in UpValet Inc. UpValet provides a modern dealer platform that disrupts the car and truck buying experience by making it simple, efficient and more enjoyable for consumers to buy a vehicle. UpValet dealers have experienced increased sales by reducing the buying time 60-70% and thereby eliminates a major pain point for consumers.

LotVantage Invests in UpValet, a Car Dealer Platform That Enhances the Car Buying Experience

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LotVantage Team Sep 20, 2016 12:18:06 PM

Tampa, FL – September 20, 2016 – ThatsUs Technologies, LotVantage’s parent company, has announced an investment in UpValet Inc. UpValet provides a modern dealer platform that disrupts the car and truck buying experience by making it simple, efficient and more enjoyable for consumers to buy a vehicle. UpValet dealers have experienced increased sales by reducing the buying time 60-70% and thereby eliminates a major pain point for consumers.

8 Ways Your Dealership can be Successful on Social Media

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LotVantage Team Sep 14, 2016 12:18:10 PM

 

Social media success for your dealership is not an exact science and you may fall into one of the below categories when it comes to managing your dealership’s social media presence, which is synonymous with having a website. You need to have it in order for your dealership to stay competitive.

How to Create a Waze Ad for your Dealership

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LotVantage Team Aug 31, 2016 12:18:11 PM

If you’re unfamiliar, Waze is the world's largest community-based traffic and navigation app. You can join other drivers in your area who share real-time traffic and road info, saving everyone time and gas money on their daily commute.

Internetiquette For An Engaging Dealership - Learning Internet Etiquette

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LotVantage Team Aug 22, 2016 12:18:13 PM

Internet etiquette, also known as Internetiquette or netiquette, is an important aspect of being an engaged social media contributor. The internet police won’t be knocking on your door and you won’t be fined from the bureau of digital security (neither of those organizations actually exist..), but there are many “unspoken” rules for how one should interact on social media.

How To Create A Dealership Business Facebook Page

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LotVantage Team Aug 15, 2016 12:18:18 PM

Is your dealership on social media? Let us help you take the first steps to becoming a social media aficionado (professional). With this visual tutorial, you will be able to set up your own dealership Facebook Business Page that will put you on the road to social media success, drawing in the customers you want to attract and engage with. Social media is social! Let’s get your dealership social.

Press Release: Jim Jabaay of LotVantage Promoted to Vice President

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LotVantage Team May 20, 2016 12:18:30 PM

Tampa, FL - May, 20 2016 - LotVantage is proud to announce that Jim Jabaay has been promoted to Vice President. Jabaay joined LotVantage in late 2014 to operate the company’s sales and marketing teams. Jim’s experience in the automotive industry, through his family’s dealership experience and with Manheim Auctions, has made him an extremely valuable asset to LotVantage.

Boosting Facebook Posts is a Smart Investment for your Dealership

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LotVantage Team Apr 12, 2016 12:18:33 PM

Facebook for dealerships is a pay-to-play marketplace when you have a business page. It’s nearly impossible to reach your entire audience without putting an advertising budget behind it. This post will give you a basic understanding of Facebook boosting (advertising) and audience targeting to help expand the reach or your dealership’s messaging.

Dealerships sell more RVs and Trailers with YouTube videos

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LotVantage Team Apr 8, 2016 12:19:28 PM

They say a picture is worth a thousand words.  If that’s the case, what is a video worth?  46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.  As an RV dealer, are you leveraging the use of video to help sell more vehicles each month and engage your customers?

5 Set-Up Tips for Dealership Facebook Pages

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LotVantage Team Feb 19, 2016 11:18:43 AM

Dealership Facebook Set-Up Best Practices

LotVantage’s software can help keep your posts engaging to your audience, but shouldn’t you make sure you’re not just putting a fresh coat of paint on a car that’s never going to leave your driveway?
Your Facebook page can be your second website! Make sure you are using these simple and effective Facebook business page set-up tips for maximizing your dealership’s brand exposure on the world’s most popular social networking site.
Whether you need to know how to set up a Facebook page for your dealership or just need pointers on how to best optimize your current page, we have 5 dealership Facebook set-up best practices that you can easily make today.

Are You Still Missing Out On Selling More Cars?

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LotVantage Team Feb 18, 2016 11:19:22 AM

It’s amazing to see the transformation and dealership mindset that has occurred over the past 6 months since Craigslist began charging $5 for the Cars + Trucks category.  Initially, many dealers pulled back on posting and didn’t want to spend the advertising money.  There were quite a few things with this thought process that made us scratch our heads.  First, dealers said that Craigslist helps them sell cars every month, but they couldn’t justify spending $5 per car.  Yet 90% of dealerships will spend thousands of dollars advertising on other automotive websites.  Secondly, this change did not affect the CONSUMER at all!

How To: Include Your Services on Your Dealership Facebook Page

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LotVantage Team Feb 1, 2016 11:18:47 AM

Did you know that you can include your dealerships' services on your Facebook Page? The benefits to a customer using social media to shop for services is simple; it’s all about convenience. It is a relatively easy way to convert a savvy social media visitor into a lead and eventually, a loyal customer.

Dealers Shouldn’t Abandon Third-Party Sites Just Yet

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LotVantage Team Aug 12, 2015 12:19:11 PM

Put your inventory in front of more people on or off your website and you’ll generate more leads for yourself. That’s the modern strategy. In this article written by Jim Jabaay our VP of Sales, he dives into the importance of third-party sites and why many consumers prefer to shop on those sites rather than on a dealership’s own website. At the end of the day, it's  getting your inventory onto as many external websites as possible but not relying on your company website alone to drive consumers traffic. We all know that the best leads are the ones that come directly from your own website, but you can’t force people to go there.

How Powersports Dealerships Can Create a Winning Facebook Strategy

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LotVantage Team Jul 12, 2015 12:18:44 PM

Does your Powersports Dealership have a Facebook strategy?

This post will cover how your dealership can implement a winning Facebook strategy. Having a Facebook strategy is a no brainer for any powersports dealership, but knowing how to use it and what results to expect are not as intuitive. Facebook and other social media sites are easy to use, but you need to know how to use it effectively to get results.

Craigslist Changes, A Winning Formula

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LotVantage Team Mar 8, 2015 12:18:51 PM

Have you ever looked at Craigslist's styles and wondered how a site that looks unchanged can be so successful? Just because their minimalistic approach to web design appears to be from years past, don't be fooled into thinking that they aren't constantly improving the experience for both the buyers and the sellers on their site. If you take a closer look, the amount of improvements over the past couple years are vast in numbers and also in how they improve the lives of users everywhere.

Never Underestimate the Exposure Power of Social Media

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LotVantage Team Mar 5, 2015 11:18:53 AM

In the automotive, powersports and marine industries, social media has experienced a rocky existence. On one hand, the promise of massive exposure has been intriguing and spawned entire companies to focus strictly on social media. On the other hand, the return on investment has been a challenge to demonstrate, let alone believe in through proper KPI measurement standards.

Which is it? Is social media good or is it simply too hard to demonstrate a return on investment? In many ways, the answer to both questions is yes, which is why we're so pleased about the performance of our own social media product.

Craigslist Numbers are Simply Too Good for Dealers to Ignore

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LotVantage Team Mar 3, 2015 11:18:53 AM

 

In an atmosphere where dealers are rightfully searching for demonstrable ROI, it's our task to make sure they understand the numbers behind sites like Craigslist, eBay Motors, and posts on social media. We dive into the numbers constantly and if there's one unquestionable trend we've seen, it's that Craigslist results are better now than they've ever been.

Why Filling the Sidebar is Imperative on Craigslist

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LotVantage Team Feb 19, 2015 11:18:56 AM

Data is everything online. Consumers love more information. They will spend a great deal of time researching a computer or getting more information about an appliance they’re considering. In the automotive industry, the love of data is even more pronounced.

3 Reasons that Craigslist is a Car Dealer's Best Friend

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LotVantage Team Feb 15, 2015 11:19:15 AM

In a recent article written by Dealer Authority's own Subi Ghosh, Subi breaks down the 3 reasons that Craigslist is a Car Dealer's Best Friend, and we couldn't agree more. Also there is a nice mention of LotVantage in her article. Dealer Authority is considered a thought leader in the automotive arena and them mentioning us, is big for LotVantage as we continue to grow our brand awareness.

Brandon Honda and LotVantage Help "Drive" Adoptions

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LotVantage Team Feb 15, 2015 11:17:23 AM

As a company, our team is very dog friendly, especially our Marketing Director, Adam Goldberg. Adam previously worked for the Humane Society of Broward County in Ft. Lauderdale prior to working for LotVantage. His love for animals and taking pictures of them, is as strong as ever.

The Middle Ground is No Man’s Land On Social Media

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LotVantage Team Feb 12, 2015 11:19:12 AM

The evolution of automotive social media has been an amazing thing to behold over the years. We’ve all seen strategies come and go. Some worked. Some didn’t. Today, we have the luxury of having narrowed down the strategies that have proven to be effective today and that should continue to be effective in the near future.

Why Consolidated Dashboards are Essential for Dealers

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LotVantage Team Feb 4, 2015 11:19:02 AM

Time. It always seems like we never have enough. In fact, some recognize that it's actually more important when it comes to managing sales and marketing processes to help drive sales.

Between the OEMs, vendors, data providers, and analytics companies, most dealerships are given access to at least a half-dozen dashboards. Who has time to log into them all? Even if we did have time, it can be a data overload. How does all of that data translate into something useful where we could either look at the big picture or just components of the data gathered?

Why Car Dealers Should Adopt a Modern Digital Merchandising Strategy

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LotVantage Team Oct 22, 2014 12:19:13 PM

Most people have mastered the skill of shopping. They have been on the internet for so long that they understand the power of choice that the internet gives them. In fact, there are people hitting the car market for the first time who never knew a world without the internet.

Many car dealers have shifted their attentions and advertising budgets to focus strictly on sending people to their own websites. It’s a revolution of sorts as they begin consolidating their digital presence so that everything is funneled directly to them. The concept has legs; generating “1st party leads” has proven to be the highest quality and yields the best chances per lead of turning it into a sale.

Strong Focus is Imperative for Automotive Social Media

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LotVantage Team Sep 11, 2014 12:19:15 PM

The evolution of social media over the years has been interesting to watch, particularly in the automotive industry. As a business tool, there have been more strategies that have come and gone than ones that have stood the test of time.

Believe it or not, social media is around a decade old in its current form. One can argue that earlier types of social media were around in the 90s, but the modern variation of social media really started with sites like MySpace that gained popularity in 2004 and started really making an impact in 2005 and 2006.

Why Putting Your Social Media on AutoPilot is the Best Answer for Many Car Dealers

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LotVantage Team Aug 15, 2014 12:19:17 PM

The original purpose of social media was to allow people to share things in their life or that they find important with other people regardless of where they are. Over the years, there have been many questions posed about the validity of social media as a business-driving venue for car dealers, but one thing is certain: it’s here and isn’t going away any time soon, so dealers need to pay attention to it.

Just a Reminder: Pictures Sell Cars

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LotVantage Team Jul 24, 2014 12:19:20 PM

Back when the internet was still young and the automotive industry had not fully embraced it, those dealers who were utilizing it to expose their inventory online were still having trouble with images. Some cars had them. Others did not. Some had 40 images. Others had 1. The websites and classified listings that were getting the most action were the ones that had the most pictures, but it was hard to find this happening consistently.

The Cost of Free and Why Craigslist is Better Now

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LotVantage Team Jul 24, 2014 12:19:19 PM

There are plenty of things offered to car dealers that fall under the category of "free". Co-op money from the OEM is normally considered free. The donuts that the Cars.com representative brings every month are seen as free. Even the materials that the OEM and other suppliers send you to market your cars and services can be viewed as free.

You're Still Missing Out On Selling More Cars with Craigslist

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LotVantage Team Jun 18, 2014 12:19:20 PM

It’s amazing to see the transformation and dealership mindset that has occurred over the past 6 months since Craigslist began charging $5 for the Cars + Trucks category. Initially, many dealers pulled back on posting and didn’t want to spend the advertising money. There were quite a few things with this thought process that made us scratch our heads. First, dealers said that Craigslist helps them sell cars every month, but they couldn’t justify spending $5 per car. Yet 90% of dealerships will spend thousands of dollars advertising on other automotive websites. Secondly, this change did not affect the CONSUMER at all!

If Your Inventory is Everywhere, It Won't Be Missed

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LotVantage Team May 12, 2014 12:19:08 PM

There are two primary strategies when it comes to car dealer inventory marketing. The first has been around for a while. The wide approach says that dealers should be putting their inventory out there in multiple venues. The second is relatively new, where dealers are pulling away from third party sites and focusing on bringing people to their own websites.

Each strategy has legs, but it's in the tried-and-true strategy of putting your inventory on the websites that people visit rather than relying on people to visit your own site that we have seen the best results. There's a difference between buying leads from third-party vendors and putting your inventory on third-party websites that must be understood for dealers to make the right decision.

Maximizing your Advertising Budget on Craigslist

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LotVantage Team Mar 5, 2014 11:19:36 AM

 

With the advent of $5 ads on Craigslist, what are you doing to ensure you are maximizing your Craigslist advertising budget for your dealership? There are multiple software providers and ways for dealerships to post ads, but not all services are equal. Now, that you are paying for each ad it is not just about the ad, but more importantly on capturing the lead.

LotVantage Announces Hands-Free Craigslist and Backpage Posting Solution!

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LotVantage Team Feb 5, 2014 11:19:39 AM

It’s here! LotVantage is proud to announce the first fully compliant, Hands-Free, Craigslist and Backpage posting solution! Dealers everywhere have been looking for a Classified Ad posting software solution that allows them the freedom and flexibility to set it and forget it when it comes to posting their vehicle inventory online.  The time has come where that request has turned into a reality.