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Digital Air Strike, the leading consumer engagement technology company, has acquired the assets of LotVantage, a digital inventory marketing SaaS company that enables auto, RV, marine and powersports dealerships to effectively merchandise their inventory through advanced targeting and data analytics. Coupled with Digital Air Strike’s awareness, engagement and loyalty software and services, the acquisition supports the company’s strategy of leveraging technology to improve the online consumer retail experience while helping retailers gain efficiencies and greater return on investment.

 The warmer weather is just around the corner. That means more vehicles on the road and more sales for your dealership. And with the many changes that Facebook has gone through recently, now is the time to do a refresh of your Facebook page to make sure that it is ready for an influx of viewers. 

First impressions make all the difference and in a digital world it can be hard to really showcase your inventory at a glance. In fact, buyers will simply skim your listings about 80% of the time according to research. so the question becomes, how do you make a good impression quickly? 

Optimizing the use of your advertising budget can seem like a guessing game between setting up your ad optimization, timing, creative, and of course your audience targeting. With all these factors it can be tricky to figure out the right combination to get the most out your ad. In this article we will break down the best way to target your audience.

Whether it be in the form of a review or a product overview, consumers rely heavily on video when making purchasing decisions. If your powersports dealership marketing strategy includes video, you will want to make sure your YouTube channel has been optimized.

Craigslist has gone through a lot of changes over the last 25 years. It initially started as an email list between 10 friends. It because so popular that the founder, Craig Newmark, decided to turn it into a business in 1995. Since then this platform has become an icon of local shopping and bartering. There have many different branches developed including items for sale, items for free, lost and found, and even personals. So, why should a dealership leverage a website that still looks like a page from 1995? Plain and simple, it sells inventory.

Often times dealership will showcase their used or pre-owned vehicles with stock photos. Sometimes its because they don't have photos yet, other times its because the vehicle doesn't present well in photos. Whatever the reason, this can give shoppers a very bad impression and here is why!

Dorn Bros Truck and Auto sales made the pivot from traditional print marketing to digital inventory marketing with the help of LotVantage. Our team worked with their management to determine the pain points of this transition and suggested using our Craigslist Marketing service to make the most of their local audience. Throughout the case study we explore the experience of the Dorn Bros. using our Craigslist Marketing tool and the success that they've had as a client of LotVantage. 

Research shows that more than 90% of shoppers explore online before making a purchase. This means that digital shelf space is more valuable than ever before. If you are not showcasing your vehicles on eBay then you are missing out on opportunities to reach potential buyers. 

… and some marketing tips for the new year

Ask almost anyone how their 2020 was and they’ll answer with some form of misery or despair – “The year that sucked”, “The end of the world” ,“Violence, sickness, political turmoil…need I say more”. Despite all of the negative covfefe that 2020 will be remembered for, we certainly learned some important and invaluable lessons.

In life we will go on to appreciate our time together more. Celebrating those small moments, those goodbye hugs, the “I love you” that we may never hear again. Not taking things for granted will be on our minds for some time to come. Enjoying the security in the things we do have like our jobs, our homes, our cars, and especially our toilet paper!