Digital Air Strike Acquires LotVantage

Digital Air Strike, the leading consumer engagement technology company, has acquired the assets of LotVantage, a digital inventory marketing SaaS company that enables auto, RV, marine and powersports dealerships to effectively merchandise their inventory through advanced targeting and data analytics. Coupled with Digital Air Strike’s awareness, engagement and loyalty software and services, the acquisition supports the company’s strategy of leveraging technology to improve the online consumer retail experience while helping retailers gain efficiencies and greater return on investment.