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Posts by LotVantage Team:

5 Ways to Buy Used Vehicles for Your Dealership

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LotVantage Team Apr 8, 2021 3:16:48 PM
5 Ways to Buy Used Vehicles for Your Dealership

With a lack of production, new inventory may be low for the foreseeable future. As a dealership, it’s critical to change your marketing and sales tactics to focus on used inventory.  The challenge then arises on how to find this used inventory. Traditionally, we would take used vehicle trade-ins, but with lower new vehicle sales, the trade-ins are dwindling as well. Here are a few other ways that you can buy more used vehicles for your dealership. 

Sell more with Facebook

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LotVantage Team Mar 16, 2021 4:28:24 PM
Sell more with Facebook

 

Social media usage continues to increase. The number of worldwide users exceeds 4 billion – more than half of the entire world’s population. The average user spends about 145 minutes a day browsing content on social media sites, according to Facebook. To leverage this huge, engaged audience, you need to understand to whom you’re marketing and selling.

Digital Air Strike Acquires LotVantage

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LotVantage Team Feb 22, 2021 3:57:24 PM
Digital Air Strike Acquires LotVantage

Digital Air Strike, the leading consumer engagement technology company, has acquired the assets of LotVantage, a digital inventory marketing SaaS company that enables auto, RV, marine and powersports dealerships to effectively merchandise their inventory through advanced targeting and data analytics. Coupled with Digital Air Strike’s awareness, engagement and loyalty software and services, the acquisition supports the company’s strategy of leveraging technology to improve the online consumer retail experience while helping retailers gain efficiencies and greater return on investment.

5 Reasons Why Craigslist Works

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LotVantage Team Jan 21, 2021 3:25:04 PM
5 Reasons Why Craigslist Works

Craigslist has gone through a lot of changes over the last 25 years. It initially started as an email list between 10 friends. It because so popular that the founder, Craig Newmark, decided to turn it into a business in 1995. Since then this platform has become an icon of local shopping and bartering. There have many different branches developed including items for sale, items for free, lost and found, and even personals. So, why should a dealership leverage a website that still looks like a page from 1995? Plain and simple, it sells inventory.