Often times dealership will showcase their used or pre-owned vehicles with stock photos. Sometimes its because they don't have photos yet, other times its because the vehicle doesn't present well in photos. Whatever the reason, this can give shoppers a very bad impression and here is why!
Dorn Bros Truck and Auto sales made the pivot from traditional print marketing to digital inventory marketing with the help of LotVantage. Our team worked with their management to determine the pain points of this transition and suggested using our Craigslist Marketing service to make the most of their local audience. Throughout the case study we explore the experience of the Dorn Bros. using our Craigslist Marketing tool and the success that they've had as a client of LotVantage.
Research shows that more than 90% of shoppers explore online before making a purchase. This means that digital shelf space is more valuable than ever before. If you are not showcasing your vehicles on eBay then you are missing out on opportunities to reach potential buyers.
… and some marketing tips for the new year
Ask almost anyone how their 2020 was and they’ll answer with some form of misery or despair – “The year that sucked”, “The end of the world” ,“Violence, sickness, political turmoil…need I say more”. Despite all of the negative covfefe that 2020 will be remembered for, we certainly learned some important and invaluable lessons.
In life we will go on to appreciate our time together more. Celebrating those small moments, those goodbye hugs, the “I love you” that we may never hear again. Not taking things for granted will be on our minds for some time to come. Enjoying the security in the things we do have like our jobs, our homes, our cars, and especially our toilet paper!
As a leader of inventory marketing solutions, LotVantage is proud to bring dealerships and service providers the latest technology to enhance the online presence. With our latest service feature, you can now expand upon your existing Facebook Marketplace presence saving you time from qualifying incoming leads, energy that your team needs to focus on working leads, and money as this is an affordably priced option compared to many other services in the market.
Whether you are in a seasonal lull or restrictions in your area have caused a decrease in traffic, there are still marketing and sales tactics that you can do to set your business up for success and separate you from the competition.
Over the past year there’s been a lot of buzz around Facebook Marketplace and many dealers have been asking how they can take advantage of this platform. More recently, Facebook has made improvements on its search filters for local shoppers. Some dealerships who have adopted this RV marketing strategy have already seen some favorable results.
Facebook Marketplace is all the buzz! Dealerships have been asking how they can take advantage of this new platform in their powersports marketing strategy. With the emphasis Facebook has made on improving their search filters for local shoppers, dealers adopting this solution are seeing favorable results.
The evolution and growth of automotive social media has truly been amazing! We've all seen strategies come and go. Some worked and some...not so much. Nobody knows what changes will happen in social media in a week, a month, or even a year, but learning from the wins and challenges of days past, we are able to narrow down the strategies to those that have proven to be effective.