Social media plays an integral role in any modern company’s digital marketing plan, with Facebook still reigning supreme as an essential platform. Facebook dominates the social landscape as the most widely used platform in America: 68% of U.S. adults today are users. Despite the rise of Snapchat and Instagram among the younger generation, Facebook continues to be a mainstay across a wide range of demographics and age groups.
On November 15, 2016, Craigslist, the 16th most popular website in the United States, changed how the RV industry listed ads by enacting a $5 charge/ad. Now, dealers have to allocate a budget and determine if there is an ROI for Craigslist.