LotVantage Blog

What Is Content Marketing and How to Create It Successfully

Aug 14, 2017 11:16:54 AM / by lotvantageblog

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Photogallery@2xContent marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute

Content marketing is an incredibly powerful tool, purposefully attracting customers by consciously and consistently producing relevant and valuable information for your current and future customers. Often times, the intent of content marketing is interpreted as having significance only if you can change or enhance a consumer’s behavior (ie. buy more!). We’re here to debunk that claim and show you that engaging customers, brand awareness and customer loyalty can be achieved with content creation, as well.

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5 Facebook Updates and Tests Spotted in July 2017

Jul 26, 2017 12:16:57 PM / by lotvantageblog

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Anyone that uses Facebook knows that Facebook is always testing new tools and features and rolls it slowly to small test groups at a time. In fact, it is likely that the version of Facebook you use is different from the one your friends see. This is called A/B testing. But most of us unsuspecting Facebook users don’t notice the differences until they do a mass platform update.

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Get More Love for Your Dealership with Facebook Retargeting

Jul 11, 2017 12:16:46 PM / by lotvantageblog

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3 Steps to Facebook Advertising for Dealerships & Brands

Jun 26, 2017 12:17:00 PM / by lotvantageblog

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By the LotVantage Social Media Team

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Press Release: LotVantage Releases Two New Software Products – Business Listings and Reputation Management

Jun 22, 2017 12:17:02 PM / by lotvantageblog

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Tampa, FL – June 22nd, 2017

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Leverage Your Customers to Amplify Your Dealership on Social Media

Jun 1, 2017 12:17:04 PM / by lotvantageblog

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What is social media

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LotVantage Takes Powersports Business Very Seriously

May 31, 2017 12:17:05 PM / by lotvantageblog

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How to Get a Verified Facebook Badge for Your Dealership

May 30, 2017 12:17:06 PM / by lotvantageblog

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In this blog, you will discover how verifying your local business Page (your dealership Page) adds a layer of legitimacy to your social media presence can help customers feel more confident when they engage with your dealership on Facebook and increases your Page’s visibility in search results.

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Dealerships on Twitter: Lingo for Dealers to Engage with Customers on Twitter

May 29, 2017 12:17:07 PM / by lotvantageblog

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With Twitter being the 3rd largest social media platform, we think that it is important for dealerships to know some of these shorthand terms and abbreviations to better understand the Twitterverse and how to engage with customers where they’re hanging out online.

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Strategically Manage Your Dealership’s Online Reputation

May 18, 2017 12:17:10 PM / by lotvantageblog

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Customers are conducting online research prior to making a purchase and it plays such an important role in the customer journey.

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