LotVantage Blog

Facebook is Cracking Down on Platform Misuse – What is the Impact for Your Dealership Page?

May 1, 2017 12:17:13 PM / by lotvantageblog

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Facebook regularly works towards reducing the spread of fake news and misinformation across their network. Facebook is now putting new measures in place to combat the spread of fake news and misinformation – including improved detection (using machine learning) and suspension of suspicious accounts.

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Facebook Dynamic Inventory Retargeting for Dealerships

Apr 19, 2017 12:17:14 PM / by lotvantageblog

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Dealerships have numerous options when advertising online to generate traffic to their website, but which method is most effective? Which method is going to produce the highest ROI, sell the most inventory and drive brand awareness?

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Accelerate Your Dealership Facebook Page with Post Boosting

Apr 7, 2017 12:17:19 PM / by lotvantageblog

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Your dealership is trying to drive sales, but how do you make the most of Facebook and its powerful advertising platform to make that happen? You may want to try boosting your Facebook posts, but with a strategy.

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Press Release: LotVantage to Attend Digital Dealer 2017 - Booth #629

Apr 7, 2017 12:17:17 PM / by lotvantageblog

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Tampa, FL – April 4, 2017 – LotVantage is a leader in digital marketing for the automotive industry, building innovative, technology-focused applications that successfully drive leads for dealerships. LotVantage will be attending Digital Dealer 2017 at booth #629, to be held at the Tampa Convention Center from April 11-13.

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5 Reasons Why Craigslist is Still the Best Place to Shop for a Vehicle

Mar 12, 2017 12:18:52 PM / by lotvantageblog

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It’s a consumers’ world in the car business. Shoppers have the advantage over dealers in many ways thanks to an increase in information available on the internet. Craigslist has been a strong way for car buyers to find local vehicles and that hasn’t really changed. If anything, it’s even better now.

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It's Here! New Website Announcement - LotVantage

Feb 12, 2017 11:19:35 AM / by lotvantageblog

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New LotVantage site annoucementLotVantage is excited to announce the launch of its new and improved website, which is now live at the same address: www.lotvantage.com. I'm proud of my marketing team for the time and effort that went into creating and designing the new site.

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How Emoji’s Can Help Dealership's Relate To Their Customers

Feb 3, 2017 11:17:24 AM / by lotvantageblog

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We dub 2017 the year of emojis for dealership’s! That statement would not have been taken serious years ago. Have you noticed how prevalent the use of emojis are outside of social media? They’re everywhere!

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Longform Facebook Video Should Be a Focus for Dealerships and Manufacturers

Jan 27, 2017 11:17:33 AM / by lotvantageblog

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Facebook recently announced another change to their News Feed algorithm, which will now favor longform video. Facebook is constantly working on News Feed to ensure users are enjoying their experience, with the goal to keep them on Facebook longer.

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Dealership Google Reviews: How to Get Love Letters from Customers

Jan 27, 2017 11:17:26 AM / by lotvantageblog

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Valentine’s Day is around the corner and there is no better time to get love letters from your customers. Love letters, also known as reviews, are a great way to boost your dealership’s reputation and brand, locally. It is no surprise that today’s consumers are searching for reviews from previous customers, before they even step foot in a dealership.

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Press Release: LotVantage Selected by Centurion & Supreme Boats as Social Media Partner

Jan 26, 2017 11:17:35 AM / by lotvantageblog

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