Over the past year there’s been a lot of buzz around Facebook Marketplace and many dealers have been asking how they can take advantage of this platform. More recently, Facebook has made improvements on its search filters for local shoppers. Some dealerships who have adopted this RV marketing strategy have already seen some favorable results.
RV and camper dealerships that work with us have averaged more than 150 leads and 75,000 inventory views per month and some have even claimed that its their top source for leads.
Accessible on both desktop and the Facebook mobile app. Facebook states that one out of three users visit marketplace at least once a month. With more than 214 million U.S. users, that’s a lot of sales opportunities.
Marketplace gives a lot of details about the listing including, seller information with a link to a dealership profile, seller location, and vehicle description. It also lists activity such as post duration, price changes, and the number of views or saves the RV has had.
The communication process of a lead is very straightforward as well. Facebook leverages its Messenger App to communicate with the dealership. As an RV dealer, you can see all of the consumers’ information in their profile once they open dialogue with you.
Communicating via the Messenger App on both desktop and mobile will take a commitment from the dealership. Facebook awards those that respond quickly to consumer’s inquiries. They also have recently released a click-to-call feature for customers that prefer to talk to a person instead of Messenger.
As 2020 approaches, it doesn’t hurt to take a look at Facebook Marketplace. It’s a new strategy for generating sales opportunities and classifying yourself in a marketplace that isn’t flooded with competition.
Interested but not sure where to start? Let us help! Our marketing automation will take on all of the back end work by connecting your existing website inventory feed and linking it to Facebook. This will create a catalog on Facebook Marketplace that updates every day! Additionally, our Lead Chat option will automatically capture the lead details from inquiries made through Facebook Messenger.
So get started with Facebook Marketplace or improve your current RV listings by chatting with our team!