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Posts about Inventory Marketing Strategy:

5 Reasons Why Craigslist Works

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LotVantage Team Jan 21, 2021 3:25:04 PM
5 Reasons Why Craigslist Works

Craigslist has gone through a lot of changes over the last 25 years. It initially started as an email list between 10 friends. It because so popular that the founder, Craig Newmark, decided to turn it into a business in 1995. Since then this platform has become an icon of local shopping and bartering. There have many different branches developed including items for sale, items for free, lost and found, and even personals. So, why should a dealership leverage a website that still looks like a page from 1995? Plain and simple, it sells inventory.

Facebook Marketplace for RV Dealerships

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LotVantage Team Nov 12, 2019 8:57:23 AM
Facebook Marketplace for RV Dealerships

Over the past year there’s been a lot of buzz around Facebook Marketplace and many dealers have been asking how they can take advantage of this platform. More recently, Facebook has made improvements on its search filters for local shoppers. Some dealerships who have adopted this RV marketing strategy have already seen some favorable results.

In A Social Media Content Strategy, the Middle Ground is No Man's Land

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LotVantage Team Dec 12, 2018 11:19:13 AM
In A Social Media Content Strategy, the Middle Ground is No Man's Land

The evolution and growth of automotive social media has truly been amazing! We've all seen strategies come and go. Some worked and some...not so much. Nobody knows what changes will happen in social media in a week, a month, or even a year, but learning from the wins and challenges of days past, we are able to narrow down the strategies to those that have proven to be effective.