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With a lack of production, new inventory may be low for the foreseeable future. As a dealership, it’s critical to change your marketing and sales tactics to focus on used inventory.  The challenge then arises on how to find this used inventory. Traditionally, we would take used vehicle trade-ins, but with lower new vehicle sales, the trade-ins are dwindling as well. Here are a few other ways that you can buy more used vehicles for your dealership. 

Your consumers are ready to buy and ride, so here are just a few strategies that LotVantage, part of the Digital Air Strike family of companies, has implemented to help dealerships take advantage of selling season.

 

Social media usage continues to increase. The number of worldwide users exceeds 4 billion – more than half of the entire world’s population. The average user spends about 145 minutes a day browsing content on social media sites, according to Facebook. To leverage this huge, engaged audience, you need to understand to whom you’re marketing and selling.

 

Shoppers are browsing and purchasing online now more than ever before. Not only are they reducing their time in public places but shopping online saves time. Technology has become increasingly more efficient at making online transactions smooth. Here are just a few things you should consider when selling online:

 The warmer weather is just around the corner. That means more vehicles on the road and more sales for your dealership. And with the many changes that Facebook has gone through recently, now is the time to do a refresh of your Facebook page to make sure that it is ready for an influx of viewers. 

First impressions make all the difference and in a digital world it can be hard to really showcase your inventory at a glance. In fact, buyers will simply skim your listings about 80% of the time according to research. so the question becomes, how do you make a good impression quickly? 

Optimizing the use of your advertising budget can seem like a guessing game between setting up your ad optimization, timing, creative, and of course your audience targeting. With all these factors it can be tricky to figure out the right combination to get the most out your ad. In this article we will break down the best way to target your audience.

Whether it be in the form of a review or a product overview, consumers rely heavily on video when making purchasing decisions. If your powersports dealership marketing strategy includes video, you will want to make sure your YouTube channel has been optimized.

Often times dealership will showcase their used or pre-owned vehicles with stock photos. Sometimes its because they don't have photos yet, other times its because the vehicle doesn't present well in photos. Whatever the reason, this can give shoppers a very bad impression and here is why!

Research shows that more than 90% of shoppers explore online before making a purchase. This means that digital shelf space is more valuable than ever before. If you are not showcasing your vehicles on eBay then you are missing out on opportunities to reach potential buyers.