With a lack of production, new inventory may be low for the foreseeable future. As a dealership, it’s critical to change your marketing and sales tactics to focus on used inventory. The challenge then arises on how to find this used inventory. Traditionally, we would take used vehicle trade-ins, but with lower new vehicle sales, the trade-ins are dwindling as well. Here are a few other ways that you can buy more used vehicles for your dealership.
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Whether you are in a seasonal lull or restrictions in your area have caused a decrease in traffic, there are still marketing and sales tactics that you can do to set your business up for success and separate you from the competition.
Over the past year there’s been a lot of buzz around Facebook Marketplace and many dealers have been asking how they can take advantage of this platform. More recently, Facebook has made improvements on its search filters for local shoppers. Some dealerships who have adopted this RV marketing strategy have already seen some favorable results.
Facebook Marketplace is all the buzz! Dealerships have been asking how they can take advantage of this new platform in their powersports marketing strategy. With the emphasis Facebook has made on improving their search filters for local shoppers, dealers adopting this solution are seeing favorable results.
The evolution and growth of automotive social media has truly been amazing! We've all seen strategies come and go. Some worked and some...not so much. Nobody knows what changes will happen in social media in a week, a month, or even a year, but learning from the wins and challenges of days past, we are able to narrow down the strategies to those that have proven to be effective.
Whether it be in the form of a review or a product overview, consumers rely heavily on video when making purchasing decisions. If your powersports dealership marketing strategy includes video, which it should, you will want to make sure your YouTube channel has been optimized.